For Freelance MR StrategistsEnterprise MR tools.
Enterprise MR tools.
No procurement. No vendor risk.
TURF analysis, key driver modelling, penalty analysis, and AI open-end coding — all on your machine. Win more pitches by showing clients tools that rival Quantilope and Q Software, without the $15,000/year contract.
50k rows · 60 AI Coder exports/mo · Cancel anytime
What you get on Professional
TURF Analysis
Total Unduplicated Reach & Frequency — find the optimal product/message combination for your media mix.
Key Driver Analysis
Ridge regression to identify which attributes drive satisfaction or purchase intent. Results in seconds, not overnight.
Penalty Analysis
Identify which product features are "must-haves" (penalise when absent) vs "delighters" (bonus when present).
AI Open-End Coder
LLM-powered verbatim coding runs on-device via WebAssembly. 60 export reports per month. No API key required.
Annual cost comparison
| Tool | Annual cost | Data upload? | Self-serve? |
|---|---|---|---|
| Quantilope | ~$18,000 | ✓ Cloud | ✗ Contact Sales |
| Q Software | ~$3,300 | ✗ Local | ✓ |
| Displayr | ~$3,059 | ✓ Cloud | ✓ |
| Krosstabs Professional | $1,790 (annual) | ✗ Zero-upload | ✓ Self-serve |
Strategist FAQs
How does TURF work here vs Displayr?
Krosstabs TURF uses the same greedy heuristic algorithm as Displayr and Q. For studies up to 20 items it runs exhaustive, guaranteeing the global optimum. Over 20, it switches to greedy with a 1,000-restart beam search. Output matches Displayr's standard TURF table format.
Can I run multiple trackers simultaneously?
Yes. Each project is isolated. You can have a brand tracker, a concept test, and an ad evaluation open at the same time. Professional plan includes 50 datasets across all projects.
Is the AI coder reliable for client deliverables?
The AI Open-End Coder achieves 87–92% agreement with human coders on standard survey verbatims (tested on consumer and B2B datasets). Always review before delivery. You can adjust the coding frame and manually override any code.
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