The Toolbox

Eight specialized modules. One goal: Get from raw data to tables without opening Excel.

Weight Wizard

Balance your sample to Census or custom quotas.

  • Raking (IPF) up to 10 variables
  • Check efficiency & Effective Base (N)
  • Auto-trim weights > 3.0
AnalystStrategist

Data Cleaner

Spot bad respondents before you pay for them.

  • Flag speeders (< 30% median time)
  • Catch straight-liners (low variance)
  • Dedupe by IP or ID
SandboxAnalystStrategist

Open-End Coder

Code text responses without reading 5,000 rows.

  • Cluster responses by theme (Local AI)
  • Rename & merge codeframes
  • Export codebook to Excel
Analyst (Lite)Strategist (Pro)

SurveyStat

Significance testing that matches SPSS.

  • T-Tests (Means) & Z-Tests (Props)
  • Chi-Square for crosstabs
  • One-click banner tables
AnalystStrategist

Tracker Harmonizer

Stack Wave 1 and Wave 2 without a headache.

  • Fuzzy match column headers
  • Remap values (e.g. 1=Male vs 1=Man)
  • Merge into one master file
Strategist

Penalty Analysis

Fix your product before you launch.

  • JAR (Just-About-Right) diagnostics
  • Calculate Mean Drop per attribute
  • Prioritize fixes (matrix view)
Strategist

TURF Analyzer

Find the perfect flavor/feature combo.

  • Maximize Unduplicated Reach
  • Test 2, 3, or 4-item portfolios
  • Brute-force accuracy
Strategist

Key Driver Analysis

Know exactly what drives NPS.

  • Relative Importance (Shapley proxy)
  • Ridge Regression (L2)
  • Actionability matrix
Strategist
Try all 8 tools with sample data